Cookie Policy & Data Protection
Last updated: 30 June 2026
This Cookie Policy & Data Protection Statement explains how World Pirate Tours Ltd uses cookies, website tracking and personal information.
World Pirate Tours Ltd is a company registered in England and Wales, company number 14503411.
Contact details:
Email: nick@worldpiratetours.com
Telephone: 07535633776
Registered office: 67 York Road, Crosby, Liverpool, England, L23 5TT
1. Cookies
Cookies are small files placed on your device when you visit a website. They help websites work properly, remember choices, understand how visitors use the site, and sometimes help with advertising.
Under UK cookie rules, websites must clearly explain what cookies do and why they are used. Consent is usually needed for non-essential cookies, such as analytics and advertising cookies. Strictly necessary cookies can be used without consent where they are needed to provide the service requested by the visitor.
2. Types of cookies we may use
We may use the following types of cookies and similar technologies:
Cookie type/What they do/Consent needed?
Strictly necessary cookiesHelp the website work properly, such as security, page loading, forms and booking functions.No
Analytics cookiesHelp us understand how people use the website, such as which pages are visited and how visitors found us.Yes
Advertising cookies / pixelsHelp us measure adverts, improve campaigns and show relevant ads on platforms such as Meta/Facebook, Instagram, TikTok or Google.Yes
Functional cookiesRemember choices you make, such as preferences or form information.Usually yes, unless essential
3. Analytics and advertising
We may use tools such as:
Google Analytics
Meta/Facebook
Pixel
TikTok Pixel
Google Ads tracking
Webflow analytics or similar website tools
Booking platform tracking
Email or enquiry form tracking
These tools may collect information such as your device type, browser, pages visited, buttons clicked, approximate location, referral source, and whether you completed an enquiry or booking.
We use this information to improve the website, understand what is working, measure advert performance and promote World Pirate Tours to relevant audiences.
4. Managing cookie consent
When you first visit our website, you may see a cookie banner giving you choices about cookies.
You should be able to:
Accept cookies
Reject non-essential cookies
Manage your preferences
Change your mind later
Consent should be actively and clearly given, so analytics or advertising cookies should not be pre-ticked or automatically accepted. You can also manage or delete cookies through your browser settings.
5. Personal information we collect
We may collect personal information when you contact us, make an enquiry, book a tour, sign a waiver, join an activity, leave a review or interact with our website.
This may include:
Name
Email address
Telephone number
Booking details
Group size
Occasion type, such as hen do, stag do, birthday or corporate event
Payment status
Messages or enquiries
Waiver or safety confirmation details
Photos and videos, where consent has been given
Reviews or testimonials
Website, cookie, analytics and advertising data
We do not usually need sensitive personal information. However, you may choose to tell us about accessibility needs, allergies, dietary requirements, pregnancy, medical conditions or other safety information where relevant to your booking.
6. How we use personal information
We use personal information to:
Respond to enquiries
Manage bookings
Confirm dates, times and group details
Take deposits and payments
Deliver the tour safely
Manage waivers and safety records
Contact you about your booking
Handle complaints or customer service issues
Improve our website, adverts and customer experience
Send marketing, where allowed
Use photos, videos or reviews for promotion, where consent has been givenKeep business, tax, accounting, legal and insurance records
7. Lawful basis for using your data
Under UK GDPR, organisations need a valid lawful basis to use personal information.
We may rely on:
Contract
To manage your booking, contact you about the tour, take payment and provide the service.
Legitimate interests
To run and improve our business, respond to enquiries, manage customer service, protect our business, improve marketing and keep appropriate records.
Consent
For optional marketing, non-essential cookies, analytics, advertising pixels and identifiable promotional photos or videos where consent is required.
Legal obligation
To keep records where required for tax, accounting, insurance, legal or regulatory reasons.
8. Photos, videos and social media
World Pirate Tours is a social, content-friendly experience. We may take photos and videos during tours.
We may use content on:
Our website
Social media
Paid adverts
Gallery pages
Printed or digital marketing
Promotional videos
We will ask for consent before using identifiable photos or videos for promotional purposes.
If you do not want to be filmed or photographed, please tell us before the tour starts.
If content is already live and you have a concern, contact us at nick@worldpiratetours.com and we will review it.
9. Who we share information with
We may share limited information with trusted providers where needed, including:
Booking software providers
Payment processors
Website hosting providers
Email providers
Analytics and advertising platforms
Venues, boats or operational partners
Accountants, insurers, legal advisers or authorities where required
We do not sell your personal information.
10. How long we keep information
We only keep personal information for as long as reasonably needed.
As a guide:
Type of information
How long we may keep it
EnquiriesUp to 24 months
Booking recordsUp to 6 years
Waiver and safety recordsUp to 6 years
Payment and accounting recordsUp to 6 years
Marketing consent records
Until consent is withdrawn or no longer needed
Photos and videos
Until no longer useful for marketing, or until removal is reasonably requested and possible
Cookie consent records
For as long as needed to remember your preferences
11. Your data protection rights
Your privacy information should explain your rights, including the right to access your data, correct it, ask for deletion, restrict use, object to certain processing, and withdraw consent where consent is being used.
You can contact us to:
Ask what personal information we hold about you
Request a copy of your data
Correct inaccurate information
Ask us to delete information where applicable
Object to certain uses of your data
Withdraw consent
Ask us to stop marketing to you
Contact: nick@worldpiratetours.com
12. Complaints
If you are unhappy with how we use your personal information, please contact us first and we will try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office, which is the UK data protection regulator.
13. Updates to this policyWe may update this Cookie Policy & Data Protection Statement from time to time. The latest version will be posted on our website.
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