Last updated: 30 June 2026
This Privacy Policy explains how World Pirate Tours Ltd collects, uses and protects your personal information.
1. Who we areWorld Pirate Tours Ltd
Company number: 14503411
Email: nick@worldpiratetours.com
Telephone: 07535633776
Registered address: [Insert registered office address]
For data protection purposes, World Pirate Tours Ltd is the data controller.
2. What information we collect
We may collect the following information:
Name
Email address
Telephone number
Booking details
Payment status
Group size
Occasion type, such as hen party, stag do, birthday or corporate event
Messages or enquiries you send to us
Waiver or safety confirmation details
Photos and videos from tours, where consent has been given
Reviews or testimonialsWebsite usage information, such as cookies, analytics and advertising data
We do not usually need sensitive personal information. However, you may choose to tell us about accessibility needs, medical concerns, allergies or dietary requirements where relevant to your booking.
3. How we use your information
We use your information to:
Respond to enquiries
Manage bookings
Confirm tour details
Take deposits and payments
Contact you about your booking
Deliver the tour safely
Handle complaints or customer service issues
Keep basic financial and business records
Send marketing, where you have agreed or where legally permitted
Share photos and videos for promotional use, where consent has been given
Improve our website, adverts and customer experience
4. Our lawful basis for using your data
Under UK GDPR, we need a lawful basis to use your personal information. The ICO explains that at least one lawful basis is required whenever personal information is handled.
We may rely on:
Contract
To manage your booking, take payment, contact you about your tour, and provide the service you booked. The ICO explains that contract can apply where processing is necessary for a contract with the individual.
Legitimate interests
To run our business, respond to enquiries, improve services, prevent misuse, keep records and manage customer service.
Consent
For certain marketing activity, promotional use of identifiable photos/videos, or optional communications where consent is required. The ICO says consent must meet the UK GDPR standard and should not simply be assumed.
Legal obligation
Where we need to keep records for tax, accounting, insurance, legal or regulatory reasons. The ICO explains that legal obligation can apply where processing is necessary to comply with the law.
5. Photos and videos
We may take photos and videos during tours.
We may use this content on:
Our website
Social media
Online adverts
Printed marketing
Promotional videos
Gallery pages
We will ask for consent before using identifiable images or videos for promotional purposes.
If you do not want to be included, please tell us before the tour starts.You can also contact us later at nick@worldpiratetours.com if you have concerns about a photo or video featuring you.
6. Marketing
We may contact you about World Pirate Tours offers, updates or related services where you have opted in or where we are otherwise allowed to do so.
You can unsubscribe or ask us to stop marketing at any time by contacting:nick@worldpiratetours.com
7. Cookies, analytics and advertising
Our website may use cookies, tracking pixels and analytics tools to understand website traffic, improve the site, measure adverts and retarget visitors.This may include tools such as Google Analytics, Meta/Facebook Pixel, booking software, website platforms or similar services.You should use a cookie banner if you are using non-essential cookies, analytics or advertising pixels.
8. Who we share data with
We may share limited information with trusted providers where needed, such as:
Booking software providers
Payment processors
Website hosting providers
Email providers
Marketing and analytics platforms
Venues, boats or operational partners where needed for the booking
Accountants, insurers, legal advisers or authorities where required
We do not sell your personal data.
9. How long we keep your information
We only keep personal information for as long as necessary.
As a guide:
Enquiries: up to 24 months
Booking records: up to 6 years for tax, legal and accounting purposes
Waiver/safety records: up to 6 years where needed for insurance or legal reasons
Marketing consent records: until withdrawn or no longer needed
Photos/videos: until no longer useful for marketing, or until removal is reasonably requested and possible
10. Your rights
You have rights over your personal information, including the right to:
Access the data we hold about you
Correct inaccurate data
Ask for data to be deleted
Restrict how we use your data
Object to certain uses of your dataWithdraw consent, where consent is the lawful basis
Request a copy of your dataThe ICO says privacy notices should tell people about rights including access, rectification, erasure, restriction and objection. To use your rights, contact:nick@worldpiratetours.com
11. Complaints
If you are unhappy with how we use your personal information, please contact us first and we will try to resolve it.
You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator.
12. Updates to this policy
We may update this Privacy Policy from time to time. The latest version will be posted on our website.
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